2 sisters, a blonde and brunette inherit the family ranch, but after a few years hit money troubles. To stop reposession they have to buy a bull so they can breed their own stock.

With only $600 left, the brunette heads west to a ranch where a man has a prize bull for sale. Upon leaving, she tells her sister "When I get there, if I buy the bull, I'll contact you to drive
out after me and haul it home."

Arriving at the ranch and inspecting the bull, the brunette decides to buy it and the man tells her it'll cost $599. After paying him, she drives to the nearest town to send a telegram to her sister informing her of the news. She walks into the telegraph office, and says, "I want to send a telegram to my sister telling her that I've bought a bull for our ranch. I need her to hitch the trailer to our pick-up truck and drive out here so we can haul it home."

The telegraph operator explains that he'll be glad to help her, then adds, "It's just 99 cents a word."

With only $1 left the brunette realises she can only send 1 word, but after thinking for a few minutes, she nods, and says, "I want you to send her the word, 'comfortable' " The operator shakes is head. "How is she ever going to know that you want her to hitch the trailer to your pick-up truck and drive out here to haul that bull back to your ranch if you send her the word, 'comfortable?'"

The brunette explains, "My sister's blonde. She'll read it real slow. - Com-for-ta-ble"